How are today’s couples actually finding their wedding vendors and will your business be visible when they ask?

Virtual Webinar - Tuesday Nov. 10th - 1:00 -2:00 ET

The way couples search for wedding vendors is changing fast. Google is no longer the only place couples turn for inspiration, recommendations, and answers. AI and answer engines are increasingly shaping what couples see, who they trust, and ultimately, which businesses make the shortlist.

Join wedding industry expert Maggie Lord, AI expert Natasha Yuhjtman, and SEO & AEO specialist Ed Panian for an exclusive one-hour conversation about what this shift means for wedding businesses.

You’ll learn:

• How AI is changing the wedding planning journey and how couples are using tools like ChatGPT to discover ideas, vendors, and recommendations.

• Why traditional SEO is no longer enough and what AEO means for your business.

• How search behavior is changing and what couples increasingly expect when they are looking for wedding vendors.

• What makes a wedding business more likely to be discovered, recommended, and surfaced by AI and search engines.

• Where wedding businesses are getting it wrong when it comes to content, visibility, and online discovery.

• What you can start doing now to make your business more visible as the way couples search continues to evolve.

This is a conversation designed specifically for wedding professionals and wedding companies who want to understand where the industry is headed and make sure their business is positioned for what comes next.

Three experts. A rapidly changing landscape.

If couples are changing how they find you, your marketing strategy needs to change with them.